Hololive has erected advertisements in Shinjuku and Shibuya stations featuring VTubers interacting with the real world to demonstrate how they have become part of our “new daily life”.

The posters have the tagline “New daily life is right beside you”. The advertisement campaign was reported by Mantan Web and is connected to the Tokyo Tourism Ambassadors program involving VTubers Mori Calliope, Gawr Gura, and Sakura Miko.